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Consumer behavior / Leon G. Schiffman and Leslie Lazar Kanuk.

By: Schiffman, Leon G.
Contributor(s): Kanuk, Leslie Lazar.
Material type: TextTextPublisher: New Delhi : Prentice-Hall of India, c2004Edition: 8th ed.Description: various pages : illustrations ; 26 cm.ISBN: 8120323505.Subject(s): Consumer behavior | Motivation research (Marketing)DDC classification: 658.8342 SCH
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Book Book DBA Seminar Library
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Book Book UAP Central Library
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Includes bibliographical references and index.

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