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Advertising management / Rajeev Batra, John G. Myers and David A. Aaker.

By: Batra, Rajeev.
Contributor(s): Myers, John G | Aaker, David A.
Material type: TextTextPublisher: New Dellhi : PHI Learning, c2001Edition: 5th ed.Description: xiii, 754 pages : illustrations ; 24 cm.ISBN: 8120312198.Subject(s): Advertising--ManagementDDC classification: 659.1 BAT
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Book Book DBA Seminar Library
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659.1 BAT (Browse shelf) 1 Available 3010007593
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659.1 BAT (Browse shelf) 2 Available 3010008550
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659.1 BAT (Browse shelf) 3 Available 3010007595
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659.1 BAT (Browse shelf) 4 Available 3010007592
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659.1 BAT (Browse shelf) 5 Available 3010008549
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659.1 BAT (Browse shelf) 6 Available 3010007594
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659.1 BAT (Browse shelf) 8 Available 3010008547
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659.1 BAT (Browse shelf) 9 Available 3010007596
Book Book UAP Central Library
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659.1 BAT (Browse shelf) 10 Available 3010008551
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659.1 BAT (Browse shelf) 11 Available 3010007588
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659.1 BAT (Browse shelf) 12 Available 3010007587
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659.1 BAT (Browse shelf) 13 Available 3010007590

Includes bibliographical references and index.

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