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Marketing management : a south Asian perspective / Philip Kotler ... [et al.].
Contributor(s): Kotler, Philip.
Material type:
TextPublisher: New Delhi : Pearson, c2013 [2014]Edition: 14th ed.Description: various pages : illustrations ; 29 cm.ISBN: 9788131767160.Subject(s): Marketing -- ManagementDDC classification: 658.8 MAR
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Includes bibliographical references and index.
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