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Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller. Vanitha Swaminathan,Ambi M.G.Parameswaran &Isaac C.Jacob.
By: Keller, Kevin Lane.
Contributor(s): Swaminathan, Vanitha | Parameswaran ,Ambi M.G | Jacob,Isaac C.
Material type:
TextPublisher: New Delhi : Pearson/Prentice Hall, c2020Edition: 5 th.Description: xxx, 642 pages : illustrations ; 27 cm.ISBN: 9789353946135.Subject(s): Brand name products -- ManagementDDC classification: 658.827 KEL
| Item type | Current location | Call number | Copy number | Status | Date due | Barcode |
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UAP Central Library General Stacks | 658.827 KEL (Browse shelf) | 1 | Available | 3010022432 | |
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Book
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UAP Central Library General Stacks | 658.827 KEL (Browse shelf) | 2 | Available | 3010022433 | |
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UAP Central Library General Stacks | 658.827 KEL (Browse shelf) | 3 | Available | 3010022434 |
Includes bibliographical references and index.
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