Berry, Michael J. A. <br/><br/>
Data mining techniques :  for marketing, sales, and customer relationship management / 
Michael J. A. Berry and Gordon S. Linoff. 
 - 2nd ed. 
 - Indianapolis, Ind. :  Wiley Pub.,  c2004 [Reprinted 2011]. 
 - xxv, 643 pages :  illustrations ;  24 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>8126505176 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Data mining.<br/>Marketing--Data processing.<br/>Business--Data processing.
<br/><br/><label>Dewey Class. No.: </label>006.312 BER