TY  - BOOK
AU  - Berry,Michael J.A.
AU  - Linoff,Gordon
TI  - Data mining techniques: for marketing, sales, and customer relationship management 
SN  - 8126505176
U1  - 006.312 BER 23
PY  - 2004/// [Reprinted 2011]
CY  - Indianapolis, Ind.
PB  - Wiley Pub.
KW  - Data mining
KW  - Marketing
KW  - Data processing
KW  - Business
N1  - Includes index
ER  -