Koschnick, Wolfgang J. <br/><br/>
Dictionary of social and market research / 
Wolfgang J. Koschnick. 
 - Toronto :  John Wiley & sons,  c1996. 
 - vii, 416 pages :  illustrations ;  24 cm. 
<br/><br/><label>ISBN: </label>056607611X 0470237333 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research--Dictionaries.<br/>Social sciences--Research--Dictionaries.
<br/><br/><label>Dewey Class. No.: </label>658.8303 KOS