Zeithaml, Valarie A. Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml and Mary Jo Bitner. - 3rd ed. - Boston : McGraw-Hill/Irwin, c2003. - xx, 668 pages : illustrations ; 26 cm. Includes bibliographical references and index. ISBN: 0072471425 Subjects--Topical Terms: Service industries--Marketing. Customer services. Dewey Class. No.: 658.8 ZEI