Dalrymple, Douglas J. <br/><br/>
Basic marketing management / 
Douglas J. Dalrymple and  Leonard J. Parsons. 
 - 2nd ed. 
 - New York :  Wiley,  c2000. 
 - xiii, 341 pages :  illustrations ;  24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0471353922 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.
<br/><br/><label>Dewey Class. No.: </label>658.8 DAL