David, Fred R. Strategic management : concepts and cases : a competitive advantage approach / Fred R. David and Forest R. David. - 15th ed. - Boston : Pearson, c2016. - xxxiv, 666 pages : illustrations ; 28 cm. Includes bibliographical references and indexes. ISBN: 9780133444797 9789332548930 Subjects--Topical Terms: Strategic planning.Strategic planning--Case studies. Dewey Class. No.: 658.4012 DAV