David, Fred R.

Strategic management : concepts and cases : a competitive advantage approach / Fred R. David and Forest R. David. - 15th ed. - Boston : Pearson, c2016. - xxxiv, 666 pages : illustrations ; 28 cm.

Includes bibliographical references and indexes.

9780133444797 9789332548930


Strategic planning.
Strategic planning--Case studies.

658.4012 DAV