TY  - BOOK
AU  - Zikmund, William G.
TI  - Business research methods
SN  - 8131500292
U1  - 658.0072 ZIK 23
PY  - 2003/// [Reprinted 2011]
CY  - New Delhi
PB  - Cengage learning
KW  - Industrial management
KW  - Research
N1  - Includes bibliographical references and indexes
ER  -