Hunt, Shelby D. Modern marketing theory : critical issues in the philosophy of marketing science / Shelby D. Hunt. - Cincinnati, OH : South-Western Pub. Co., c1991. - x, 499 pages : illustrations ; 24 cm. Includes bibliographical references (p. 449-478) and index. ISBN: 0538812214 Subjects--Topical Terms: Marketing.Marketing research.Philosophy, Modern.Positivism. Dewey Class. No.: 658.8 HUN