Quelch, John A.  <br/><br/>
Marketing management :  text and cases / 
John A. Quelch, Robert J. Dolan and Thomas J. Kosnik. 
 - Burr Ridge :  Irwin,  c1993. 
 - xiii, 848 pages :  illustrations ;  26 cm. 
 - Irwin series in marketing. .
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0256109559 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.
<br/><br/><label>Dewey Class. No.: </label>658.8 QUE