TY  - BOOK
AU  - Quelch, John A. 
AU  - Dolan, Robert J. 
AU  - Kosnik, Thomas J. 
TI  - Marketing management: text and cases 
T2  - Irwin series in marketing
SN  - 0256109559
U1  - 658.8 QUE 23
PY  - 1993///
CY  - Burr Ridge
PB  - Irwin
KW  - Marketing
KW  - Management
N1  - Includes bibliographical references and index
ER  -