Schiffman, Leon G.  <br/><br/>
Consumer behavior / 
Leon G. Schiffman and Leslie Lazar Kanuk. 
 - 7th ed. 
 - New Delhi :   PHI,  c2002. 
 - various pages :  illustrations ;  26 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>8120320700 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior.<br/>Motivation research (Marketing).
<br/><br/><label>Dewey Class. No.: </label>658.8342 SCH