Cravens, David W. <br/><br/>
Marketing management / 
David W. Cravens, Gerald E. Hills and Robert B. Woodruff. 
 - Homewood, Ill. :  Irwin,  c1987. 
 - xx, 714 pages :  illustrations ;  25 cm. 
 - The Irwin series in marketing. .
<br/><br/>Includes bibliographies and index. 
<br/><br/><label>ISBN: </label>0256055475 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.
<br/><br/><label>Dewey Class. No.: </label>658.8 CRA