TY  - BOOK
AU  - Cravens,David W.
AU  - Hills,Gerald E.
AU  - Woodruff,Robert B.
TI  - Marketing management
T2  - The Irwin series in marketing
SN  - 0256055475
U1  - 658.8 CRA 23
PY  - 1987///
CY  - Homewood, Ill.
PB  - Irwin
KW  - Marketing
KW  - Management
N1  - Includes bibliographies and index
ER  -