Czepiel, John A. <br/><br/>
Competitive marketing strategy / 
John A. Czepiel. 
 - Englewood Cliffs, NJ :  Prentice Hall,  c1992. 
 - xvii, 491 pages :  illustrations ;  25 cm. 
 - The Prentice-Hall series in marketing. .
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0131430823 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.<br/>Strategic planning.<br/>Competition.<br/>Technological innovations.
<br/><br/><label>Dewey Class. No.: </label>658.802 CZE