Jain, Subhash C.  <br/><br/>
Marketing planning & strategy / 
Subhash C. Jain. 
 - 4th ed. 
 - Cincinnati, Ohio :   College Division,  c1993. 
 - xvii, 871 pages :  illustrations ;  24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0538826487 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.
<br/><br/><label>Dewey Class. No.: </label>658.8 JAI