TY  - BOOK
AU  - Jain, Subhash C. 
TI  - Marketing planning & strategy
SN  - 0538826487
U1  - 658.8 JAI 23
PY  - 1993///
CY  - Cincinnati, Ohio : 
PB  - College Division
KW  - Marketing
KW  - Management
N1  - Includes bibliographical references and index
ER  -