Advertising and promotion : an integrated marketing communications perspective /
George E. Belch and Michael A. Belch.
- 6th ed.
- New Delhi: McGraw-Hill, c2004.
- various pages : illustrations ; 28 cm.
- McGraw-Hill/Irwin series in marketing. .
Includes bibliographical references and index.
0072536764 0070581940 0071214380
Advertising. Sales promotion. Communication in marketing.