Stowell, Daniel M.

Sales, marketing, and continuous improvement : six best practices to achieve revenue growth and increase customer loyalty / Daniel M. Stowell. - 1st ed. - San Francisco : Jossey-Bass Publishers, c1997. - xvii, 286 pages : illustrations ; 24 cm. - The Jossey-Bass business & management series. .

Includes bibliographical references (p. 275-276) and index.

0787908576(alk. paper)


Corporate culture.
Selling.
Marketing.

658.8 STO