TY - BOOK AU - Stowell,Daniel M. TI - Sales, marketing, and continuous improvement: six best practices to achieve revenue growth and increase customer loyalty T2 - The Jossey-Bass business & management series SN - 0787908576(alk. paper) U1 - 658.8 STO 23 PY - 1997/// CY - San Francisco PB - Jossey-Bass Publishers KW - Corporate culture KW - Selling KW - Marketing N1 - Includes bibliographical references (p. 275-276) and index ER -