TY  - BOOK
AU  - Malhotra, Naresh K. 
TI  - Marketing research: an applied orientation 
SN  - 8131707067
U1  - 658.83 MAL 23
PY  - 2007///
CY  - Delhi
PB  - Pearson/Prentice Hall
KW  - Marketing research
N1  - Includes index
ER  -