Engel, James F. <br/><br/>
Promotional strategy :  managing the marketing communications process / 
James F. Engel, Martin R. Warshaw and Thomas C. Kinnear. 
 - 6th ed. 
 - Homewood, Ill.,  Irwin,  c1987. 
 - xvi, 621 pages :  illustrations ;  24 cm. 
 - The Irwin series in marketing. .
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>0256036438 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.<br/>Marketing.<br/>Advertising.
<br/><br/><label>Dewey Class. No.: </label>658.82 ENG