TY  - BOOK
AU  - Engel,James F.
AU  - Warshaw, Martin R.
AU  - Kinnear, Thomas C.
TI  - Promotional strategy: managing the marketing communications process 
T2  - The Irwin series in marketing
SN  - 0256036438
U1  - 658.82 ENG 23
PY  - 1987///
CY  - Homewood, Ill.
PB  - Irwin
KW  - Marketing
KW  - Management
KW  - Advertising
N1  - Includes bibliographical references and indexes
ER  -