Cateora, Philip R.  <br/><br/>
International marketing / 
Philip R. Cateora, Mary C. Gilly and John L. Graham. 
 - 15th ed. 
 - New Delhi :  McGraw-hill,  c2011 [Reprinted 2016]. 
 - xxxiii, 622 pages :  illustrations ;  28 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780073529943 007352994X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Export marketing.<br/>International business enterprises.
<br/><br/><label>Dewey Class. No.: </label>658.84 CAT