TY  - BOOK
AU  - Cateora, Philip R. 
AU  - Gilly, Mary C. 
AU  - Graham, John L. 
TI  - International marketing
SN  - 9780073529943
U1  - 658.84 CAT 23
PY  - 2011/// [Reprinted 2016]
CY  - New Delhi
PB  - McGraw-hill
KW  - Export marketing
KW  - International business enterprises
N1  - Includes bibliographical references and index
ER  -