Kotler, Philip. <br/><br/>
Principles of marketing / 
Philip Kotler and Gary Armstrong. 
 - 15th ed. 
 - xxiii, 732 pages :  illustrations ;  29 cm 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>9789332558472 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8 KOT