Trivers, Jonathan.

One-stop marketing / Jonathan Trivers. - New York : John Wiley, c1996. - xv, 282 pages : illustrations ; 23 cm. - A Wiley small business edition. .

Includes bibliographical references and index.

0471133310 (cloth : alk. paper) 0471133329 (pbk. : alk. paper)


Marketing.

658.8 TRI