Kotler, Philip. <br/><br/>
Cases and readings for marketing for nonprofit organizations / 
Philip Kotler, O. C. Ferrell and Charles Lamb. 
 - Englewood Cliffs, N.J. :  Prentice-Hall,  c1983. 
 - xii, 380 pages :  illustrations ;  24 cm. 
<br/><br/><label>ISBN: </label>0131190814 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Nonprofit organizations--Marketing.<br/>Nonprofit organizations--Marketing--Case studies.<br/>Marketing--Case studies.
<br/><br/><label>Dewey Class. No.: </label>658.8 KOT