Swayne, Linda E. <br/><br/>
Cases in strategic marketing / 
Linda E. Swayne and Peter M. Ginter. 
 - Englewood Cliffs, N.J. :  Prentice Hall,  c1989. 
 - xxi, 728 pages :  illustrations ;  24 cm. 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>013119108X 
<br/><br/><label>LCCN: </label>88025300  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Decision making--Case studies.<br/>Marketing--Management--Case studies.
<br/><br/><label>Dewey Class. No.: </label>658.802 SWA