Kerin, Roger A.  <br/><br/>
Strategic marketing problems :  cases and comments / 
Roger A. Kerin and Robert A. Peterson. 
 - 4th ed. 
 - Boston :   Allyn and Bacon,  c1987. 
 - xv, 735 pages :  illustrations ;  24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0205103332 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Decision making.<br/>Marketing--Management.
<br/><br/><label>Dewey Class. No.: </label>658.802 KER