TY  - BOOK
AU  - Kerin, Roger A. 
AU  - Peterson, Robert A. 
TI  - Strategic marketing problems: cases and comments 
SN  - 0205103332
U1  - 658.802 KER 23
PY  - 1987///
CY  - Boston : 
PB  - Allyn and Bacon
KW  - Marketing
KW  - Decision making
KW  - Management
N1  - Includes bibliographical references and index
ER  -