Perreault, William D. <br/><br/>
Basic marketing :  a global-managerial approach / 
William D. Perreault and E. Jerome McCarthy. 
 - 12th ed. 
 - Boston :  Irwin,  c1996. 
 - various pages :  illustrations ;  27 cm. 
 - The Irwin series in marketing. .
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>0256139903 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.
<br/><br/><label>Dewey Class. No.: </label>658.8 PER