TY  - BOOK
AU  - Perreault,William D.
AU  - McCarthy,E.Jerome
TI  - Basic marketing: a global-managerial approach 
T2  - The Irwin series in marketing
SN  - 0256139903
U1  - 658.8 PER 23
PY  - 1996///
CY  - Boston
PB  - Irwin
KW  - Marketing
KW  - Management
N1  - Includes bibliographical references and indexes
ER  -