Principles of marketing :  a South Asian perspective / 
Philip Kotler ... [et al.]. 
 - 13th ed. 
 - Delhi :   Pearson,  c2010 [Reprinted 2013]. 
 - various pages :  illustrations ;  28 cm 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9788131731017  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8 PRI