TY  - BOOK
AU  - Kotler, Philip.
TI  - Principles of marketing: a South Asian perspective 
SN  - 9788131731017 
U1  - 658.8 PRI 23
PY  - 2010/// [Reprinted 2013]
CY  - Delhi : 
PB  - Pearson
KW  - Marketing
N1  - Includes bibliographical references and index
ER  -