Kotler, Philip. <br/><br/>
Marketing management / 
Philip Kotler and Kevin Lane Keller. 
 - 15th ed. 
 - New Delhi :  Pearson,  c2016 [Reprinted 2017]. 
 - various pages :  illustrations ;  26 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9789332557185 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.
<br/><br/><label>Dewey Class. No.: </label>658.8 KOT