TY  - BOOK
AU  - Kotler, Philip.
AU  - Keller,Kevin Lane
TI  - Marketing management
SN  - 9789332557185
U1  - 658.8 KOT 23
PY  - 2016/// [Reprinted 2017]
CY  - New Delhi
PB  - Pearson
KW  - Marketing
KW  - Management
N1  - Includes bibliographical references and index
ER  -