Cateora, Philip R. <br/><br/>
International marketing / 
Philip R. Cateora and John M. Hess. 
 - 3rd ed. 
 - Homewood, Ill. :  R. D. Irwin,  c1975. 
 - xv, 761 pages :  illuatrations ;  24 cm. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>0256016380 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Export marketing.<br/>International business enterprises.
<br/><br/><label>Dewey Class. No.: </label>658.84 CAT