TY - BOOK AU - Cateora,Philip R. AU - Hess,John Milton TI - International marketing SN - 0256016380 U1 - 658.84 CAT 23 PY - 1975/// CY - Homewood, Ill. PB - R. D. Irwin KW - Export marketing KW - International business enterprises N1 - Includes bibliographical references and indexes ER -