Cateora, Philip R.

International marketing / Philip R. Cateora, John L. Graham and Prashant Salwan. - 13th ed. - New Delhi : McGraw-hill, c2007 [Reprinted 2011]. - xxxi, 888 pages : illustrations ; 24 cm.

Includes bibliographical references and index.

9780070666993 0070666997


Export marketing.
International business enterprises.

658.84 CAT