International marketing /
Philip R. Cateora, John L. Graham and Prashant Salwan.
- 13th ed.
- New Delhi : McGraw-hill, c2007 [Reprinted 2011].
- xxxi, 888 pages : illustrations ; 24 cm.
Includes bibliographical references and index.
9780070666993 0070666997
Export marketing. International business enterprises.