Dickson, Peter R.  <br/><br/>
Marketing management / 
Peter R. Dickson. 
 - 2nd ed. 
 - Fort Worth :   Dryden Press,   ©1997. 
 - xxxiv, 813 pages :  illustrations ;  26 cm. 
 - Dryden Press series in marketing. .
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0030177421 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.
<br/><br/><label>Dewey Class. No.: </label>658.8 DIC