TY  - BOOK
AU  - Dickson, Peter R. 
TI  - Marketing management
T2  - Dryden Press series in marketing
SN  - 0030177421
U1  - 658.8 DIC 23
PY  - 1997///
CY  - Fort Worth : 
PB  - Dryden Press, 
KW  - Marketing
KW  - Management
N1  - Includes bibliographical references and index
ER  -