Lamb, Charles W.  <br/><br/>
Principles of marketing / 
Charles W. Lamb, Joseph F. Hair and Carl D. McDaniel. 
 - 2nd ed. 
 - Cincinnati :  College Division South-Western Publishing,   c1994. 
 - xxxii, 846 pages :  illustrations ;  28 cm 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0538834684 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8 LAM