TY  - BOOK
AU  - Lamb, Charles W. 
AU  - Hair, Joseph F. 
AU  - McDaniel, Carl D. 
TI  - Principles of marketing
SN  - 0538834684
U1  - 658.8 LAM 23
PY  - 1994///
CY  - Cincinnati
PB  - College Division South-Western Publishing, 
KW  - Marketing
N1  - Includes bibliographical references and index
ER  -