Zikmund, William G.  <br/><br/>
Marketing / 
William G. Zikmund and Michael D'Amico. 
 - 5th ed. 
 - Minneapolis :   West Publ. Co.,  c1996. 
 - xxxviii, 784 pages :  illustrations ;  29 cm 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0314071709 0314062149  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8 ZIK