TY  - BOOK
AU  - Zikmund, William G. 
AU  - D'Amico, Michael.
TI  - Marketing
SN  - 0314071709
U1  - 658.8 ZIK 23
PY  - 1996///
CY  - Minneapolis : 
PB  - West Publ. Co.
KW  - Marketing
N1  - Includes bibliographical references and index
ER  -