Kinnear, Thomas C.  <br/><br/>
Principles of marketing / 
Thomas C. Kinnear, Kenneth L. Bernhardt and Kathleen A. Krentler. 
 - 4th ed. 
 - New York :    Harper Collins,  ©1995. 
 - xlvii, 808 pages :  illustrations ;  29 cm 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0673465551 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8 KIN